This brief was an open brief set by Dyson as a group project. The description of this brief is to design a product for Generation Z for the market 7 years into the future.

As a group, we studied the market trends and settled on furniture, deeming that technological advancement would be too unpredictable. Considering the growing population and reduced housing market, there will be a restriction on space for this demographic in the future.

To this end, we designed our product around modular furniture. 6 of the main ottoman sections come together to form a queen-sized double bed. These can then easily be separated and styled with different accessories to form couches or a variety of different armchairs. There are also multiple space-saving storage solutions introduced, for example, storage under the cushion of the ottoman.